Legal Guide

SEO vs. PPC for Law Firms

Creating an effective marketing strategy for your legal business is an important part of the process. These days, legal businesses are investing more money in SEO, SEM, and PPC than ever. When it comes to choosing SEO for law services and PPC, most of the legal advisors and attorneys feel confused because they are not aware of these technicalities. So, we are going to make the choice easier for you by discussing both options for lawyers in detail.

SEO vs. PPC for Law Firms

If you are an attorney and your ultimate goal is to attract high-quality leads and increase your business, then definitely you can think of using the internet platform to promote the services. It is because nowadays, using the internet has become an imperative part of modern business promotions. You can use it to reach out to a large number of potential customers or clients. You might be familiar with search engine optimization or SEO as it is used by many companies to increase their online visibility and reap high profits in return. On the other hand, we have PPC with some major benefits and some cons. So, let's start with law firm SEO.

What is SEO for Law Firms?

SEO is a technique used to increase traffic to your website and thus search engine optimization can help you in achieving a high rank for your target keyword. SEO for law firms is a process wherein you will target the relevant keywords which are related to the services of your law firm. This will provide an opportunity to get ranked higher on search engines and thus increase the online presence of your business entity. The main motive behind doing SEO for law firms is being able to reach out to more potential clients or customers and generate more leads so that they can be converted into potential customers or clients.

What is PPC for Law Firms?

PPC or pay per click is a form of internet marketing that involves buying an advertisement space through search engines and thus you will be charged based on the number of times your ad is being clicked by clients. The main advantage of PPC over SEO is that the results are immediate, but it can also be quite costly.

PPC for Law Firm Advantages

No need to have any website or blogs: Since you will be buying advertisement space on several websites or search engine result pages, then you don't need to have any website of your own nor do you need a blog for SEO.

PPC is a marketing medium that provides instant solutions to business problems. It helps convert the prospects to customers for a business. It solves many marketing problems without any difficulty and solves them better than other forms of marketing.

In the current scenario, law firms can improve their visibility on the internet by choosing PPC as a marketing tool for their company. This will help them increase the number of prospective clients and generate more revenues from digital channels which are ever-growing in today's world.

PPC for Law Firm Disadvantages

Costly than SEO: PPC can be quite a costly exercise, especially when you will choose popular search engines like Google Adwords.

So, these are the benefits and disadvantages of doing a PPC campaign or implementing an effective law firm SEO strategy. You can choose to hire an expert or agency to handle your campaigns in the best possible manner. But before that, be sure to do some research regarding agencies and then hire one just to avoid any scams.

PPC vs. SEO for Law Firms- Which is Expensive?

Many law firms seem to be adopting a PPC marketing strategy over that of SEO. This is generally because they believe it will be cheaper, but the cost of PPC ads can also increase over time. In this blog piece, we're going to tell you about the pros and cons of each for lawyers' business growth.

You can gain market share quickly with PPC advertising due to its quickness in getting results. It's also easy for clients to click on your ad and find out more information rather than your website URL if it's hidden under different words or numbers on the Google Search Results page.

Why is Law Firm SEO better than PPC?

If you have a good and ethical agency that will help you in choosing the right keywords for the campaign, then there won't be any problem, and your business or law firm will get a great amount of traffic where ever you place your ads.

So, let's now discuss the 5 steps that should be followed when it comes to choosing the keyword for specific Law Firm ads.

1. Find Best Keywords

People generally tend to focus more on the search terms that are related to their services, but it is not always possible because you might not be sure about people's intentions of searching for different words. So, you should try to target generic terms that are related to your services and products. If you are doing a general SEO for law firms then you should choose the following words: 'lawyer', 'attorney', 'legal advice and 'legal services.'

2. Target Specific City-Level Keywords

After choosing the relevant generic keywords, you should target specific city-level words. For example, if your law firm is based in New York City, then you can target keywords like Brooklyn criminal lawyer or Queens criminal lawyer. These will provide an opportunity to reach out to more potential clients or customers from specific locations in your state or country.

3. Choose the Right Number of Keywords

When it comes to choosing the right keywords, then you should try to choose the right number of words so that you don't end up spending much on your ads. Once you will start targeting too many words, then your budget will be eaten up and that may lead to higher charges. So, you should choose the right number of keywords according to your budget and requirements. But don't try to target too many words at one time because it will end up being an ineffective exercise.

4. Choose the Right Keywords

When you will choose the right keywords, and then be sure to target the keywords that are related to your products or services. You should try to choose words that are high in demand and thus you can see an increase in your business. For example, if you want to do a PPC campaign for a criminal lawyer in your city then you can target terms like 'criminal lawyer New York City. Do remember not all keywords will work for you hence, it is important to do some research and results analysis before choosing your keywords.

5. Plan Your Campaign

Once you have chosen the relevant keywords, then it is time for planning a campaign. But don't do it blindly, rather you should try to plan your campaign with the help of experts. If you want to implement PPC for the law firm, then opt for a reputable PPC agency that will help you in planning the best campaign that can attract more visitors and clients.

There is no better way of increasing your business than by using the internet. You should always try out different strategies and thus increase your online presence. In this post, we have discussed law firm SEO, PPC, and all its effective benefits and disadvantages along with many tips & tricks. You can also follow us on Facebook and Twitter to get regular updates on the legal industry.

Invest in Law Firm SEO to get more Cases

The internet has been around for over two decades, and in that time, it’s experienced more technological changes than the World Wide Web itself. With such rapid development, it can be hard to figure out how to stay ahead of the latest trends. That is where Law Firm SEO comes in.

Law firm SEO helps attorneys take advantage of all the opportunities available thanks to the evolution of technology – whether you’re looking at marketing your law firm on social media channels or writing a complete website overhaul plan. Rely on one company with years and years of experience that ensures your website will grab attention from potential clients because it was built upon modern technologies like responsive websites, content syndication tools, and other new developments.

Let EverSpark Interactive Help you with Law Firm SEO

EverSpark Interactive has helped legal businesses with their marketing strategies and law firm SEO needs. Our professional team of SEO experts understands the need of every client and provides customized solutions. We have helped our clients in getting good leads, the increased website traffic, and generating more business from their legal services. If you are interested, then get in touch with us for a free SEO analysis so that we can plan out the best possible strategy for your business.


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