Cooley CEO: Big Law won’t survive if it treats AI as just an efficiency tool | Fortune
Fortune
Cooley's CEO warns that Big Law will not survive if it views AI merely as an efficiency tool rather than a transformative force.Summary
Cooley CEO warns that the traditional Big Law model, built on stability, precedent, and the billable hour, is being disrupted by AI, which is a seismic shift rather than a mere efficiency gain. Treating AI only as a way to cut time and cost risks undermining the firm’s value; instead, firms should use AI to redesign legal services, focusing on outcomes, client trust, and judgment. AI will automate routine tasks, allowing lawyers to concentrate on higher‑value work, but this requires evolving talent, pricing, and business models. The CEO urges deliberate experimentation, embracing AI as an opportunity to combine technology with expertise, and leading the profession through uncertainty to shape its future.
(Source：Fortune)
