Auraska Ventures Launches India’s First Integrated Cultural Economy Platform

Auraska Ventures has launched as a new-age investment and advisory platform focused on India’s cultural economy, encompassing media, entertainment, sports, gaming, fashion, and content IP. The platform integrates a strategic advisory practice, a planned ₹500 crore SEBI-registered AIF (Auraska Opportunities Fund), and a venture-building arm. Led by Vishal Mahajan and Stuti Shetty, Auraska aims to capitalize on the increasing policy attention and growth within India’s cultural and creative sectors, which are projected to reach ₹3 trillion by 2027.

The company’s launch is timely, coinciding with the Indian government’s recognition of the ‘Orange Economy’ and increasing investment in the AIF industry. Auraska’s unique model combines advisory services, fund management, and venture building, creating a self-reinforcing flywheel for growth. The platform will focus on seed to Series B investments, targeting companies in consumer, media, sports, gaming, fashion, and IP businesses, with a particular emphasis on celebrity digital rights protection and legal tech.

Auraska aims to deploy over a billion dollars over the next decade and is backed by a strong advisory board. The company believes its integrated approach and network of HNIs, celebrities, and family offices will provide portfolio companies with not only capital but also influence, access, and strategic value, positioning it as a key institutional partner in India’s burgeoning cultural economy.

(Source：Cxotoday)