PSG add Harvey as legal AI partner, Bayer Leverkusen net AB InBev deal - Sportcal
PSG partnered with legal AI platform Harvey, while Bayer Leverkusen secured AB InBev as their new global beer partner.Summary
Paris Saint-Germain (PSG) has partnered with Harvey, an AI-based legal platform, to enhance efficiency in its legal workflows. Harvey will receive branding visibility at PSG’s Parc des Princes stadium. This partnership aligns with PSG’s broader technology investments, including a deal with AI fitness app Zing Coach and a sponsorship with Beyond Developments. PSG reported record revenues of €837 million and significant increases in online and in-store sales.
Separately, Bayer Leverkusen has announced Anheuser-Busch InBev (AB InBev) as its new global beer partner, replacing Bitburger after 29 years. Starting in the 2026-27 Bundesliga season, AB InBev’s brands – Bud, Beck’s, and Sparten Hell – will be featured at BayArena, alongside continued service of Bitburger’s Früh Kölsch.
AB InBev has a long history of soccer sponsorships, including a decades-long partnership with FIFA and ongoing negotiations with UEFA to potentially replace Heineken as the official beer sponsor for Champions League.
(Source：Sportcal)