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How to Find New Legal Clients

As a law firm, clients are the bread and butter of your business. You could offer the best lawyers and legal services in your state, but if you can’t get clients, then it doesn’t matter one jot. The legal sector is highly competitive. Therefore, if you want to secure high-quality cases, you need to know how to find and impress clients. Here are four top tips to help you do just that.


Many law firms rely on referrals for business, so it’s important to maintain your professional relationships. Even in the age of social media, word of mouth marketing still counts for a lot, so tending to your professional reputation is vital. Attend seminars and networking events with attorneys who work in similar fields and don’t be afraid to talk about your work with friends and acquaintances. You can also use online forums to connect with other attorneys and potential clients.

Hire a law firm consultant

A professional law firm consultant could help you identify the weak spots in your marketing strategy and help you attract more clients. Each law firm is unique, so it’s important to work with someone who has experience in many different fields of law, as well as varied consulting experience. For example, Ed Poll, law firm consultant at Lawbiz, has 25 years of legal and 20 years of consulting experience. Whether you’re looking for individual coaching, profitability audits or overall business development, professional consultancy services could help take your law firm to the next level.

Find a niche market

Any marketing expert will tell you that to attract a steady stream of clients; you need to develop a niche. This is because it’s impossible to specialize in every area of a business, no matter whether you practice law, accounting or any other profession. Establishing a specific area of expertise will help you stand out from your competitors and target a niche market of clients.

Utilize technology

It’s no good using outdated marketing tactics to attract new clients. If you want to appeal to a modern client base, you need to use modern marketing methods, like social media and Internet advertising. You don’t have to do this yourself if you have no technical skills. One way to expand your reach is to work with a digital marketing agency. An expert or team of professionals can then identify your target market and help you build your brand.


Finding the best cases and clients is critical if you want your law firm to thrive. Whether you’re a startup firm or a growing legal practice, it pays to keep on top of new marketing trends and seek advice from the experts in order to stay ahead of the competition.

However, the key to attracting work as a legal business is to be the best at what you do. No amount of advertising can compensate for lack of experience or poor performance. Therefore, if you want to draw in new clients and keep growing your profits, you need to make sure you are running your practice as smoothly and efficiently as possible.

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