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Growing your Business Abroad

Growing your Business Abroad

The goal of any business is to become as successful as possible. For many businesses, that means expanding overseas. When you widen your audience, you stand to gain a lot more profit. However, there are many potential pitfalls you need to be aware of when taking your business abroad. Companies such as can help to limit potential problems.

Things you need to consider There’s a lot to take into account when you expand overseas. Yes, you’ll be reaching a much wider target audience, but there’s also the cost you need to think about. How much is it going to cost to ship your products? Also, are you equipped to handle larger orders?

Ground Report has published some really interesting figures on how many businesses operate abroad, as well as helpful tips to avoid potential problems. One of the best tips mentioned is to avoid taking everything on yourself. You’ll need help when it comes to expanding to new territories.

Other things you need to think about include:

  • Do you have good knowledge of the country you’re expanding in?
  • Are you prepared for official loops you’ll need to jump through?
  • Do you have a solid plan in place?

It’s absolutely vital you do as much research as possible into the country you’re thinking of expanding to. The target market there will be slightly different to your target market in the UK. Therefore you need to know about local customs and language differences. It’s also worth noting that you may need to hire a translator. Customers prefer to do business in their own language. Unless you have the time to learn various different languages, it’s much simpler and cheaper to hire a translator.

There are all kinds of official loops you’ll need to jump through in order to get your business off the ground in another country. It’s not as simple as you might think. There are various legalities you need to be aware of. Therefore having an advisor is definitely a good move. Get legal advice as well as financial advice to see whether expanding abroad is a viable option for your business. You could find out that the costs and legalities just aren’t worth the hassle.

Think about when you started your business up in the UK. Most likely you had a strategy. If you want to make sure your expansion is successful, you’ll need to have a solid business plan in place. Your advisors will be able to help you with this if need be. Having a plan will help you to see exactly what needs to be done and when it needs to be done by.

The Guardian has published excellent insight into branching out to international business from experts in the field.

Overall it’s a good idea to consider growing your business abroad if you’ve already had a lot of success in the UK. However, you should never see it as a second chance. If your business failed at home, there’s a high chance it will fail abroad too. Getting as much information as possible and working out the costs will help you to determine whether it’s right for you.

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