Legal Guide

5 Data-Driven Marketing Strategies for Law Firms

About 80% of the new leads you generate will never turn into sales. If you're not using the right marketing strategies, your law firm won't grow.

Not sure how to use digital marketing for law firms to help your practice grow? Here are five data-driven strategies you can use to get started. With these tips, you can reach more clients than ever before.

Start marketing with these tips today.

  1. Content Creation

Engaging, informative content can help potential clients discover your experience and expertise. Positioning yourself as an industry thought leader could encourage brand trust to grow. Once clients feel they can trust you, they might decide to reach out.

You can use your website content to generate brand awareness, website traffic, and fresh leads.

Start by researching your target audience. Determine who they are and what they care about. Consider the questions they ask while online.

Once you've gathered audience and keyword research, choose a target keyword. Let your keyword research inform your content creation strategy.

Experiment with different types of content this year, including blogs, eBooks, polls, quizzes, and infographics. Try creating more video content as well. Video content is a great way to connect with your audience.

As you use content marketing for law firms, make sure to end each post with a call to action. Direct readers to contact your firm for more help.

  1. Search Engine Optimization

Once you start using content marketing for law firms, make sure people can find your content online. Search engine optimization (SEO) can improve your organic search engine rankings. Higher rankings can help you:

  • Generate website traffic
  • Boost brand awareness and recognition
  • Generate leads and sales
  • Rank ahead of competing firms
  • Generate brand trust and loyalty
  • Boost your authority
  • Improve your ROI

Use your keyword research to optimize your blog posts for SEO.

  1. Pay-Per-Click Advertising

Law firm PPC marketing can also help you reach more clients online.

Use your audience and keyword research to determine your targeting parameters. Then, create eye-catching, engaging ads to attract clients to your firm. 

You can read more now before getting started. 

  1. Social Media Marketing

Once you start creating blog content, share it! Use social media marketing to expand your reach. Social media will also help you engage with clients in real-time.

As people comment on your posts and begin asking questions, make sure to comment back.

  1. Email Marketing

Add a lead magnet to your website and encourage visitors to subscribe to your email newsletter. Then, use email marketing to nurture the leads you generate.

You can send blog post updates, industry news, or news about your firm.

Add a call to action button to each email to encourage leads and conversions. 

Set for Success: Start Using These Data-Driven Marketing Strategies Today

Using these data-driven marketing strategies can help your law firm reach new clients. With digital marketing for law firms, you can get ahead of the competition.

You don't have to develop your strategy alone, though. Instead, consider working with a marketing agency this year.

Searching for more tips? You're in the right place.

Explore our latest articles for more advice. 

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