Auraska Ventures launches India's first integrated platform for alternate investments, advisory, and venture building in the cultural economy

Auraska Ventures has launched a comprehensive platform focused on alternate investments, advisory services, and venture building within India’s cultural economy – encompassing media, entertainment, sports, gaming, fashion, and content creation. The platform integrates a strategic advisory practice, the Auraska Opportunities Fund (a planned ₹500 crore AIF), and a venture-building arm. Led by Vishal Mahajan and Stuti Shetty, Auraska aims to capitalize on the increasing recognition and growth of India’s cultural and creative sectors, which are projected to reach ₹3 trillion by 2027.

The launch comes as India’s ‘Orange Economy’ gains policy support and institutional interest, with the Union Budget 2026-27 recognizing it as a national priority. Auraska’s model is designed to be a self-reinforcing flywheel, where advisory work generates investment opportunities, investments drive advisory mandates, and venture building provides valuable operational insights. The platform’s investor base includes HNIs, celebrities, sports personalities, and family offices, providing not only capital but also influence and access.

Auraska intends to deploy over $1 billion across multiple investment vehicles in the coming decade, backed by a strong advisory board. The company positions itself as a key institutional capital partner for businesses shaping India’s cultural economy, offering expertise in deal structuring, regulatory frameworks, and global investor networks.

(Source：Business Standard)