Legal Guide

How Do Personal Injury Attorneys Get Clients?

A personal injury attorney has the important responsibility of ensuring that their clients are properly reimbursed for damages caused by a variety of accidents. While these attorneys can offer some very valuable services, finding clients continues to be an important part of building and establishing a personal injury legal practice. Fortunately, there are several ways that an attorney can get more clients and help build their firm. These attorneys can go about finding their clients in a number of ways. 

Get Involved with Community

One of the most effective ways to find new clients as a personal injury attorney is by getting involved with the local community. When someone is injured while they are at work or in another accident, they will want to find an attorney that is familiar with state law and local practices. Due to this, they will want to find someone that lives in or around their community. Attorneys of all practices, including personal injury, can find clients by participating and volunteering at legal clinics and in other ways that utilize their skills and education. This can be a great way to get your name out and start building an email list. 

Other ways to get involved with the local community can include donating to local charities, sponsoring youth sports teams, and being active at community events. All of these can be good ways to market your firm and services, which could help create a positive brand for your firm. 

Provide Great Service and Outcomes

No matter what profession you are in, word-of-mouth advertising is a very effective way to build your brand. To improve word-of-mouth marketing for your firm and personal injury practice, you will first need to provide great service to your customers. You can do this by offering honest and friendly consultation and handling their dispute professionally. Providing good service and favorable outcomes with a minimum level of hassle will help earn referrals from past clients to new ones. 

Professional Relationships and Partnerships

If you are a personal injury attorney, you may consider other lawyers and professionals in your market to be competition. However, they can also be a good source of referrals in the future. Personal injury attorneys should do their best to build professional relationships and be involved with local associations. This could help you establish trust with others in your area, which could result in receiving referrals from attorneys with other specialties. Providing outbound referrals as well to others in the area could also help you maintain these relationships.

Strategic Advertisements

You can also find new clients as a personal injury attorney through strategic advertisements. Anyone that would like to build their client list should consider placing ads on social media, sending out email marketing ads, and even using local print media. To maximize your return on the advertising expense, it is important to be strategic about how the funds are spent. Continuing to assess and monitor the progress of your marketing campaign is also important as it can help guide how these funds are spent going forward. 

Build a New Website

Any personal injury attorney that would like to find new clients will need to have a strong online presence and a quality website. A website is an effective way that an attorney can introduce themselves, their firm, and the services that it provides. You can also provide information with past client testimonials and other information that will give a sense of your past successes. Further, a quality website will also give a sense of credibility and comfort to someone that is looking for a new attorney. Without a nice website, you could drive away potential new business.

Search Engine Optimization (SEO)

While having a website is a great first step, you need to ensure that customers will be able to find it. Most people that need a personal injury attorney will do a search online for lawyers in their area. If you have proper SEO practices in place, it can help you to show up higher on these lists. Some ways that you can improve your SEO positioning is by having quality and current content on your site, making your website look nice, and ensuring that you have appropriate backlinks and a low bounce rate. A professional SEO service can help develop a strategy that will maximize your SEO positioning. 

The process of online marketing for personal injury attorneys is a very important one and can help them to build their business. To ensure that you are doing everything the right way and maximizing your return on your marketing budget, you should work with the team at Gladiator Law Marketing. The professionals here can help you assess your marketing needs and then provide a range of services including website design, SEO implementation, and other services that can help ensure you have a great online presence and are able to appeal to as many potential clients as possible. 


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