3 Digital Marketing Strategies Your Law Firm Needs to Use
When businesses think of advertising, images of billboards and fliers often come to mind. While physical advertising is useful and important, in a world driven by technology, it is just as important to have digital marketing strategies in place. Millions of people are on their computers, smartphones, and tablets every day, no matter if they’re at home, at the office, on vacation, or anywhere in between. Here are three digital law firm marketing techniques your firm needs to start using right away.
- High-Quality Website
Whether you create the website yourself or hire an agency to do it for you, make sure you are putting out high-quality content. Your website is a reflection of you and your services. A sloppy and difficult-to-use design coupled with watered down information and poor grammar is more likely to drive online visitors into the waiting arms of a competing firm. Review the content before it’s posted to your site to give it your personal stamp of high-quality approval.
- Social Media Presence
A website is important, but so is an active presence on social media. You don’t want social media to take over all of your time and attention, however. Create an account on several social media sites such as Twitter, Facebook, LinkedIn, and Instagram. Post regularly, but not too much. Being available on social media makes it easier to interact with potential clients and get essentially free exposure.
- Videos and Infographics
You can go with humor or serious tips, but consider making videos and infographics full of useful information that clients want to know and share. Then post them to your website and social media account. Make sure to make them shareable as well. One important thing to remember – if you want to make videos and infographics, make sure you have plenty of other high-quality content on your website first. Once that other content is well established and flowing, then the videos and infographics are likely to have a bigger impact.
It’s important for you take good care of your clients and advertise when and where you can. Don’t underestimate the power of digital marketing. If you do not have a strong digital presence yet, now is a great tie to get started.